Press Coverage

Bloomberg L.P.

Heineken Faces Scrutiny Over Slow Exit From Russia

Jon Springer | Ad Age | 24/02/2023
Local operating company must sell beer to remain solvent, company says, as #BoycottHeineken spreads on social media. Heineken became a center of online fury and boycott threats this week, after stories circulated that the beer brand had not departed Russia as promised following the start of the Russia-Ukraine war.
Jasper Juinen/Bloomberg

Heineken Faces Boycott Calls as It Warns Russia Could Nationalize Its Business

Sarah Jacob | Bloomberg | 24/02/2023
Heineken NV said it is dealing with the “very real risk” that the Russia would nationalize its local business if it were to stop operations or become insolvent, amid criticism of the company’s presence in the country. The world’s second-largest brewer has been facing boycott calls on social media after a report that showed the company has introduced 61 new products in the Russian market even after it announced plans to exit the country in March 2022.

Heineken launched stout to replace Guinness for Russian market

Aaron Rogan | Irish Business Post | 25/02/2023
Heineken Russia launched an Irish stout last year after Guinness was withdrawn from the country following the invasion of Ukraine. In March 2022, the Dutch drinks giant said in that it would join other western brands in withdrawing from Russia following the invasion. However, it maintained a local business that has developed products after it withdrew the Heineken, Miller and Guinness brands. The company makes Miller and Guinness in Russia under third party licences.
Allec Gomes/Unsplash

Heineken Triggers Backlash With Investment in Russia Despite Promise to Stop

TK Sanders | Outsider | 24/02/2023
Beer giant Heineken launched over 60 new products in Russia last year despite promising to stop investing in Russia during the Ukraine conflict. As a result, social media users have recently begun using the hashtag #BoycottHeineken for what they perceive as ethics violations given Russia’s involvement with Ukraine.
AFP, Mikhail Klimentyev

Heineken reneges on its promise and invests in Russia

Olivier van Beemen | Follow the Money | 23/02/2023
Despite its promise to cease investing in Russia because of the Ukraine war, Heineken launched a whopping 61 new products on the Russian market last year. The Russian subsidiary recaps on ‘a turbulent year, with many new growth opportunities’.
REUTERS/Soe Zeya Tun

Heineken says it still plans to exit Russia, take 300 million euro loss

Toby Sterling | Reuters | 22/02/2023
Brewer Heineken (HEIN.AS), (HEIO.AS) still plans to exit Russia and sell its business there at a loss this year, it said on Wednesday, after a Dutch media report questioned whether it had followed through on its March 2022 promise to leave the country.

I will not buy or drink any Heineken brand beverages until such time as Heineken has cut all ties with Russia, including sales, marketing, employment, promotion and licensing of any of its brands or products.

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